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The Orchha Principles for AI and Copyright in the Digital Age [The Orchha AI Principles]

December 19, 2024 | Version 1.0

Imperative Classification as per AiStandard.io Alliance Charter, Schedule 1, Part B

Miscellaneous [Legal: Universal legal principles]

Stakeholder-attribution as per AiStandard.io Alliance Charter, Schedule 1, Part C

Government: [Central Government Ministries, Regulatory Bodies: Principles 1, 5, 7; Policymakers: Principles 1, 5]

Communities: [Academic Institutions/Researchers: Principles 2, 6, 7; Open-Source Communities: Principles 2, 6, 8; Digital Rights Groups: Principles 2, 7, 8; Professional Associations: Principles 1, 7]

Organisations: [Media Organisations: Principles 1, 2, 3, 4, 7; Technology Providers: Principles 1, 2, 3, 7, 8; Large Enterprises: Principles 1, 3, 4; Startups: Principles 2, 7, 8; Digital Service Providers: Principles 1-4, 7, 8]

full text of Principles

  1. Respect for Intellectual Property: AI developers and end-users must uphold intellectual property rights by recognising creators' investments, honouring contractual terms, and respecting opt-out requests.

  2. Fair Use and Model Integrity: While leveraging publicly available information under fair use principles, AI developers must implement transparent data provenance tracking, establish interoperable validation protocols to detect and mitigate cascading errors in synthetic data generation, and create standardised cross-model verification APIs to ensure the long-term reliability, diversity, and integrity of AI outputs.

  3. Data Minimisation and Retention: AI developers must implement stringent data minimisation protocols that limit data collection, processing, and storage to what is strictly necessary for the intended AI service or function. This includes establishing clear data lifecycle policies, implementing automated data disposal mechanisms when the purpose of collection is fulfilled, and ensuring regular audits of data retention practices.

  4. Privacy Rights and Protection: AI systems must be designed with privacy as a fundamental right, implementing robust safeguards for personal data protection throughout the AI lifecycle. This includes respecting individual privacy rights through clear consent mechanisms, implementing privacy-by-design principles in AI development, and ensuring that privacy considerations are prioritized in both training and deployment phases.

  5. Licensing and Fair Compensation: Compulsory licensing measures, limited in scope but efficient in application, should enable AI training while ensuring fair compensation streams for content creators across the artificial intelligence value chain. These frameworks should balance intellectual property protection and support AI innovation while providing fair remuneration for creators.

  6. Multi-Modal Synthetic Content Ecosystem: AI developers must responsibly manage the symbiotic relationship between multi-modal synthetic content generation and data pooling by implementing ethical sourcing practices, ensuring diverse representation, developing open APIs for seamless integration, and establishing safeguards against harmful feedback loops while fostering interoperability across AI systems.

  7. Transparency and Attribution: AI systems must ensure transparency regarding the data, information, or content used in their training datasets. Robust forensic methods—both technical and human—should be employed & made open-source to attribute AI-generated outputs sensibly and accurately to their original sources.

  8. Significant Human Input: Copyright protection should be reserved for AI-assisted works that reflect substantial human creativity and intellectual effort, ensuring that human authorship remains central to the creative process.

Why the Principle's Name Matters

Orchha, the historic town in Madhya Pradesh known for its magnificent forts, temples, and architectural brilliance, embodies the perfect synthesis of resilience, tradition, and cultural preservation. The naming of these principles after this heritage town reflects ISAIL's commitment to grounding AI governance in India's rich cultural and historical identity. Orchha's legacy of architectural excellence and cultural preservation serves as a metaphor for AI systems that must respect cultural diversity while maintaining ethical standards. These principles emphasize the integration of traditional wisdom with modern AI technologies, ensuring that technological advancement doesn't come at the cost of cultural values and heritage preservation.

Terms and Conditions of Use

These Terms and Conditions ("T&Cs") outline the non-binding commitment to a set of principles, in line with Schedules 1 & 6 of the AiStandard.io Alliance Charter. This initiative is facilitated by the Indian Society of Artificial Intelligence and Law (ISAIL) to promote AI standardization in India and the Indo-Pacific. The principles are named as:

The Orchha Principles for AI and Copyright in the Digital Age [The Orchha AI Principles]

Who Can Commit?

Anyone can pledge their commitment: this includes businesses, individuals, researchers, developers, government bodies, non-profits, and any other organisation that aligns with the set of principles and its Stakeholder Identification Matrix (found in Schedule 1, AiStandard.io Alliance Charter (Ai-AC)).

What Your Commitment Means

By pledging to the [Insert Principle Name], you agree to:

  • Support its goals: Share knowledge, build capacity, or promote AI best practices in a specific sense.

  • Cite the principle: When you use or refer to the principle in your work, you are required to cite it.

Important Notes

  • It's Not Binding: Your commitment is entirely voluntary. There are no legal or financial obligations involved.

  • Restrictions on Use: You cannot reproduce, distribute, or change the content of the set of principles without getting written permission from ISAIL first.

  • No Guarantees: The set of principles are provided "as is." ISAIL isn't responsible for any errors, omissions, or damages that might come from its use.

Questions on what and how to initiate knowledge partnerships with ISAIL? Check Schedule 6 of the AiStandard.io Alliance Charter or ask us at executive@isail.co.in.

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The Indian Society of Artificial Intelligence and Law (ISAIL.IN) is an artificial intelligence industry forum, founded by Abhivardhan in 2018. Our mission as an independent, not-for-profit industry forum for the analytics & AI industry in India is to promote responsible development of artificial intelligence and its standardisation in India.

Enforcing AI standards in the Indian and Indo-Pacific markets is hard. And yet, ISAIL.IN intends to document data and inputs associated with the market tendencies around three facets of artificial intelligence: its adoption, research around it, and its real-life policy implications across as many sectors as possible.


This is why, the AiStandard.io Alliance, administered by ISAIL.IN, intends to establish an allies of AI entities in India, Asia and the Global South, to develop market-friendly AI standards, with sector-specific, and sector-neutral contexts.

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ISAIL is a registered charitable trust since 2019, under the Indian Trusts Act, 1882.

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