Article 29 | Accepted Strategies for Promotional Activities

(1)   Alliance members shall promote the Alliance’s mission, objectives, and activities through various channels and platforms, including:

(a)   Social media campaigns and digital marketing

(b)   Participation in industry events, conferences, and exhibitions

(c)   Collaboration with media partners and influencers

(d)   Development and distribution of promotional materials, such as brochures, videos, and infographics

(2)   Members shall ensure that all promotional activities are accurate, truthful, and aligned with the Alliance’s values and brand guidelines.

(3)   Members shall seek approval from the Alliance’s Governing Body or the ISAIL.IN Secretariat before launching any major promotional initiatives or campaigns that may have a significant impact on the Alliance’s reputation or resources.

(4)   Members shall leverage their own networks and channels to amplify the Alliance’s messages and reach, while also encouraging their stakeholders to engage with the Alliance’s activities.

(5)   Members shall collaborate with each other and with external partners to develop joint promotional initiatives that create synergies and maximize impact.

(6)   Members shall monitor and evaluate the effectiveness of their promotional activities, using agreed-upon metrics and reporting frameworks, and shall share their findings and best practices with the Alliance.

(7)   Members shall allocate sufficient resources, including budget, personnel, and time, to support their promotional activities and ensure their sustainability.

(8)   Incubators partnering with ISAIL.IN must strive to:

(a)   Promote the Alliance’s mission, objectives, and activities among their startup community, highlighting the benefits of engagement and collaboration.

(b)   Encourage their affiliated startups to participate in ISAIL.IN’s promotional initiatives, such as joint campaigns, events, or content creation.

(c)   Showcase success stories and case studies of startups that have benefited from their engagement with the Alliance, inspiring others to follow suit.

(d)   Collaborate with ISAIL.IN and the Alliance in developing targeted promotional materials and initiatives that resonate with the startup community and align with the Alliance’s brand guidelines.