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Article 25

Updation Date and Time

10 May 2025

Article 25 | Guidelines for Use of AiStandard.io & ISAIL.IN Branding and Content

 

(1)   Logo Usage:

(a)   The AiStandard.io and ISAIL.IN logos must be used in their original form, without alteration or modification.

(b)  A minimum clear space equal to the height of the logo must be maintained around all sides of the logo.

(c)   The logo should not be scaled below 25mm in width for print or 100 pixels for digital use to ensure legibility.

(d)   The logo must not be used in a way that suggests any form of endorsement or partnership without explicit written permission.

 

(2)   Colour Palette:

(a)   The primary colours for AiStandard.io are [[#690101, #5d1111, #060606].

(b)  The primary colours for ISAIL.IN are [#690101, #5d1111, #060606].

(c)   Secondary colour palettes may be used as accents but should not dominate over the primary colours.

 

(3)   Placement and Positioning:

(a)   The AiStandard.io or ISAIL.IN logo should be prominently displayed on all materials.

(b)  When used alongside other logos, the AiStandard.io or ISAIL.IN logo should be of equal or greater prominence.

 

(4)   Content Usage:

(a)   All content produced by the Alliance must be used verbatim and attributed properly.

(b)  Quotes from Alliance materials must be used in full and in context, with proper citation.

(c)   Paraphrasing of Alliance content is permitted with proper attribution but must not alter the original meaning or intent.

 

(5)   Digital Media:

(a)   Social media profile pictures and cover images must adhere to the logo usage guidelines.

(b)  Hashtags #AiStandard, #AiStandardIND, #AIStandardisation, #IndianSocietyAI and #ISAIL.IN should be used when referencing the Alliance on social media platforms.

 

(6)   Co-branding:

(a)   When using AiStandard.io or ISAIL.IN branding alongside other brands, there must be clear visual separation.

(b)  Co-branded materials must be approved by the Alliance’s Governing Body or the Secretariat prior to publication or distribution.

 

(7)   Restrictions:

(a)   The AiStandard.io and ISAIL.IN brands must not be used in any way that could be interpreted as discriminatory, offensive, or contrary to the Alliance’s principles.

(b)  The brands must not be used in connection with any political campaigns or partisan activities.

 

(8)   Approval Process:

(a)   All uses of AiStandard.io or ISAIL.IN branding in public-facing materials must be submitted to the Alliance’s Governing Body for approval at least 14 days prior to intended use.

(b)  The Governing Body reserves the right to request changes or deny approval for any proposed use of the branding.

 

(9)   Termination of Usage Rights:

(a)   Upon termination of membership, all use of AiStandard.io and ISAIL.IN branding must cease immediately.

(b)  Any materials bearing the Alliance’s branding must be destroyed or returned to the Alliance within 30 days of membership termination.

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The Indian Society of Artificial Intelligence and Law (ISAIL.IN) is an artificial intelligence industry forum, founded by Abhivardhan in 2018. Our mission as an independent, not-for-profit industry forum for the analytics & AI industry in India is to promote responsible development of artificial intelligence and its standardisation in India.

Enforcing AI standards in the Indian and Indo-Pacific markets is hard. And yet, ISAIL.IN intends to document data and inputs associated with the market tendencies around three facets of artificial intelligence: its adoption, research around it, and its real-life policy implications across as many sectors as possible.


This is why, the AiStandard.io Alliance, administered by ISAIL.IN, intends to establish an allies of AI entities in India, Asia and the Global South, to develop market-friendly AI standards, with sector-specific, and sector-neutral contexts.

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ISAIL is a registered charitable trust since 2019, under the Indian Trusts Act, 1882.

We are glad to notify that any membership fee or contributions submitted to the Indian Society of Artificial Intelligence and Law are subject to exemptions under the Sections 12A & 80G of the Income Tax Act, 1961.

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